Unitone

About Unitone

Designed from concept to manufacturability surgical marking pen addressing pain points identified in customer discovery of fast pen drying speeds and visibility on varying skin tones. 

Conducted 30+ Interviews to Capture Voice of Customer(VoC):

-) Surgeons

-) Nurses/Technicians

-) Dermatologists/Surgery/Oncology/Plastic Surgery

-) General Practitioners

-) Hospital Personnel

-) Surgical Pen Manufacturers

Anecdotes from Customer Discovery With Users:​

• "Most pens are fast drying to prevent spreading – if they don't dry fast it can be really annoying"​

• "Average time between marking and surgical procedure is 15-30 mins, would like to be able to access beyond in case of revision and post procedure markings, if marking for a nerve block, timing is much shorter than that"​

• "Tip size doesn't matter as much, typically thicker tips for most application and thin tips for the eye area"​

• "Color and marking can get wiped off or smeared but has not greatly impacted the procedure in the past"